designbysteven

design should be creative.

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steven craig smith | art director + designer | dallas, texas

i started using the right side of my brain at age 2 upon the discovery of pencil and paper. my skills were heightened when i was introduced to the world of super heroes. fast-forward into the future, i became friends with the Macintosh in the early 90s which evolved into a career starting in 1995.

my strengths are identity/branding, book design, audio/video packaging, event marketing, desktop publishing, and large format design (print & digital signage), with over 2 decades of experience in print design and a working knowledge of Adobe Xd, Figma, copywriting, and HTML. i’m currently studying UI/UX design and learning Figma.

Widgets

course of life

VOCATION
present (since 1995) – freelance creative direction & graphic design, located in the dallas area; designed for clients in dallas metroplex, georgia, maryland, california, washington & the united kingdom. clients include churches and christian ministries, theater companies, financial organizations, publishers, educators & musicians.

2002-present – first baptist dallas, downtown dallas, titles: graphic designer (hired), creative director (current, since 2006); created/designed brochures, logos, direct mail, newsletters (digital & print), catalogs, tv and web graphics, email marketing, signage, audio/video packaging; cameraman & video control room operator for recorded special events; voice overs for promotional videos; involved in the launch and promotion of a multi-million dollar building campaign beginning in 2011; directed/designed the development of new mobile app launched in Spring 2014, updated weekly; sustaining member of AIGA since 8/2017

1997-2001 – the urban alternative (the radio/tv ministry of dr. tony evans), zang blvd in dallas, titles: graphic designer (hired), senior graphic designer (at exit); created/designed brochures, logos, direct mail, newsletters, catalogs, tv and web graphics, audio/video packaging; copywriting (product descriptions in newsletters and catalogs); received “employee of the year” award in 1999

1995-1997 – quik print/qpr production, farmer’s branch and grand prairie locations; title: key operator, pre-press operator; bw/color copies, bindery, pre-press (operating itek camera producing negative film for 2–4 color separations for printing presses), desktop publishing

1994-1995 – kinko’s copies (currently known as fedex office), preston rd/northwest hwy location; title: key operator; bw/color copies, bindery, desktop publishing, customer service

EDUCATION
1989-1990, 1992 – american trades institute (ATI) for graphic illustration. learned basic floorplan design, typesetting, sketching, ad layout; graduated and returned to train in computer graphics (quark xpress, adobe illustrator, letraset letrastudio).

1986-1988 – wiley college in marshall, texas; major: mass communications. obtained fcc license and (briefly) worked as a radio personality for campus radio station.

SKILL
• adobe creative suite (indesign, illustrator, photoshop, acrobat)
• apple osx, ilife + iwork (imovie, keynote, pages)
• emma (email marketing), bluetoad (digital publishing)
• working knowledge of adobe xd, sketch, copywriting, & html

last update: january 2019

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